Color Selection When Designing Carton Packaging

The carton packaging design must play the role of publicity. It must first attract the attention of consumers. Only products that attract consumers' attention can be bought. Therefore, novel and different shapes, bright and eye-catching colors, and exquisite patterns should be adopted. Each distinctive material can make the packaging appear eye-catching, so that consumers will have a strong interest when they see it. Let me introduce to you the choice of color when designing and manufacturing outer packaging cartons.

1. Cosmetic packaging: soft intermediate colors are commonly used. For example, pink, pink, light rose red, etc. to express fragrance and femininity and elegance; while black is usually used to express the solemnity of some male cosmetics.

2. Carton packaging of nutritional products: generally simple cool and warm colors are used. For example, green and cool grays represent serenity, health, vitality, etc.; warm colors such as red, orange, and yellow represent nourishment, nourishment, and excitement.

3. Gift packaging: commonly used bright colors. For example, blue and white represent cleanliness, hygiene and coolness; red, orange, and yellow represent sweetness, fragrance, and freshness; and the quaint and solemn retro tones reflect the mellow aroma and long history of this wine.

The above is an introduction to the color selection in the design and production of carton packaging. Of course, these are only a few commonly used color designs. Sometimes, in order to highlight the performance of the product, we also use some colors that are not usually used. For example, using black as the packaging color of women's cosmetics can make the product look more textured and extravagant.